ChatGroups are our new online focus group platform - a private secure realtime forum with 8 participants. Over the last few years the team at ChatCloud has conducted thousands of online focus groups and proved that this methodology can offer greater insight – faster and cheaper than traditional face-to-face groups.
Feedback from clients confirms that the flexibility of ChatGroups to show multimedia stimulus material is a key advantage, but it is the quality of insight that is the greatest differentiator, in the words of a top High St electrical retailer.
"Whatever the particular task the key benefits, relative to off-line groups, are derived from the freedom of expression that participants enjoy, taking part from the natural environment and security of their own home. This has the effect of virtually eliminating the negative impact of peer group pressure, which in some situations is almost impossible (even for the best moderators) to completely overcome."
Phil Tysoe , Head of Insight Comet Plc